Oct 2011

graphic design business model

The goal of every marketing initiative is to clearly communicate your message. Design is at the root of this communication. Good design visually implements your marketing strategy; poor design does not. The old adage, “It’s not what you say, but how you say it,” is still the fundamental truth of effective marketing. In fact, nothing screams unprofessional and damages your brand like bad graphics. On the other hand, good design establishes your brand’s legitimacy. Fundamentally, good graphic design should: 1 improve your image and strengthen your brand, 2 make your business stand out from your competitors’ and 3 convincingly sell your messages to customers with a strong emotional appeal. These all add up to one thing: a better small business. Think of graphic design not as an expense, but as an investment in your company’s future. If you aren’t a graphic designer, don’t create your own logo. Leave the logo, and marketing collateral such as brochures and case studies, to a professional design team.

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Oct 2011

graphic designer jobs in indiana

Adobe Photoshop has gained much popularity and precedence in graphic design service worldwide for its user friendliness showing endless possibilities in manipulating any form of digital image. Quick Mask Mode is one of the widely used selection tools available in Adobe Photoshop chosen to do complex image editing job. Quick Mask tool is used to mask a desired portion of a digital image. It is mostly used for minute and accurate selections. According to expert graphic designers, Quick Mask Tool is considered as a better choice compared to the Magic Lasso Tool. How Quick Mask tool operates?Open your photo in Adobe Photoshop and click on the Quick Mask button in the toolbar for working with it.

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